SEA – Search Engine Advertising

Use Google Ads to answer search queries with ideal text ads and ensure predictable conversions for your website.

Google Ads is a must have for anyone who provides online products or services.

Predictability is a large positive once one has understood and set up the
system.

Even a very small daily budget is enough to gather visitors to one’s website. How much needs to be invested heavily depends on the line of business. In Germany, 5.000,- is a good starting number. It may sound like a large sum to certain companies and sound small to others, but costs are always relative. For example, a 5.000,- investment that leads to an 800% ROI is likely attractive to almost any company.

Companies investing most of their marketing budget in online advertising is not without reason.

Statistik: Nettoumsätze mit digitaler Werbung in Deutschland in den Jahren 2013 bis 2019 sowie eine Prognose für 2020 (in Millionen Euro) | Statista
More statistics can be found on Statista
Statistik: Top 10 Online-Shops nach SEA Budgets im Jahr 2019 in Deutschland (in Millionen Euro) | Statista
More statistics can be found on Statista

Almost every business advertises using Google Ads.

This means that, without strategy and know-how, one is inevitably stuck far behind one’s competitors, who are already running optimized advertisements.

When speaking about strategy and know-how in this context, one quickly reaches a topic that is shared with SEO. The so-called On-page Optimization. Since keywords that are used for one’s advertisements should appear relevant on the landing pages. Not only because it makes obvious sense, but also from a purely technical standpoint. Namely, Google calculates their costs per click based on multiple factors. One of these is the so-called quality factor. A value between 1 and 10 that rates the relevance of a keyword on the landing page.

Is Google Ads oversight and optimization difficult?

Everything that is needed can be found and learnt on the web. As acquired experience and mistakes accumulate over time, hopefully, so too increases the number of lessons learned from those mistakes. However, this has meanwhile become and extensive task. Constant updating, optimizing, testing, monitoring, and reacting to competitors is both challenging and time consuming. Because of this: Inform yourself about the correlations, so you can reasonably discuss strategies with your search engine marketing specialist and understand what any of this if good for. Let yourself be advised and leave the process up to the specialists.

So what are search engine advertising’s exact costs?

You should expect a € 150,- daily budget. To try out. As a baseline for further optimization, one requires enough data and must be halfway realistic when entering the market. Once the first optimizations are done with, it is possible to slowly approach the optimum. Depending on the amount of competition in a given field and the company situation, 300,- per day may suffice to achieve quite a lot. But why should the budget be restricted if the campaigns are set up well?

There is only a single true upper limit: When the CPA (Cost per Acquisition) diminishes. But it could even reach up to 1.500,- per day and remain functional while generating a large sum of money for you.

This means: Starting with a 5.000,- advertising budget per month is a sensible choice. And once your campaign is set up, the on-page optimization is prepared, and the first optimizations in your campaign are implemented, all that remains is to gain the maximum potential value, in which case a 10.000,- to 20.000,- monthly budget would net you a comfortable position.

For our services, we will create an individual package

that, as reference, will lie between 270,- and 540,- for Google Ads supervision and between 0,- and 540,- for additional monitoring (competition, running on-page optimization (blog articles)).

If you have any questions, please contact us.

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